Why Should Your Business Use Pinterest for Marketing

Why should you use Pinterest to market your online business?

Pinterest is more than a mood board.

You may be familiar with using Pinterest as a mood board or collection of ideas and inspiration to plan your next birthday party, find healthy recipes, or design your dream home. But in reality, it’s so much more!

Pinterest is a search engine, not social media.

Pinterest is a visual search engine (think: an elevated version of Google) with almost 500 million monthly users.

If you have ideas, inspiration, and products to share, why not make them searchable to your ideal audience?

Pinterest differs from other social media platforms where content thrives for a few days and quickly stops reaching new accounts. When you hit publish on Instagram or TikTok, your content can experience almost instant reach, but then it’s done.

On average, Pins will exist in organic feeds for around 4 months, and when they’re published with strategy and optimized as searchable content, they will continue to perform for years to come.

Does follower count matter on Pinterest?

Pinterest is NOT a popularity contest. Your number of followers isn’t as important here as it is on other platforms. The quality & consistency of your content is much more important for your reach than the number of followers you have.

How can I succeed on Pinterest?

If you haven’t noticed already, the key to succeeding on Pinterest is creating searchable content that your target audience can discover over and over again.

So HOW do you do that?

It’s time to learn how to DIY your Pinterest like a pro.

I’ve broken down Pinterest marketing basics and the most successful & up-to-date Pinterest strategies in my mini-course DIY Pinterest for Online Business owners.